Your Fractional CMO
If marketing feels confusing, noisy, or fragile.
This is for you
Most EV and B2B startup founders I speak to are dealing with the same reality:
Marketing is happening.
Effort is high.
But confidence is low.
You may be:
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Hiring your first marketer or agency
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Running GTM alongside product and sales
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Unsure who your real ICP is
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Getting leads but not momentum
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Feeling pressure to “show traction”
You don’t need more activity.
You need clarity you can trust.
EV and B2B marketing breaks when founders are forced to guess
EV and related infrastructure startups don’t fail at marketing because they’re bad at it.
They fail because:
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Sales cycles are long and unclear
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Buyers are risk-averse
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Multiple stakeholders slow decisions
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Generic SaaS or D2C playbooks don’t apply
When marketing doesn’t match buying reality, founders end up guessing:
What to say.
Who to target.
What to prioritise.
That uncertainty is expensive.
I work as a thinking partner, not a marketing layer.
As a Fractional CMO for early and growth-stage startups, my role is simple:
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Help you think clearly about GTM
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Bring structure to messy marketing decisions
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Reduce trial-and-error
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Build a foundation that won’t collapse later
I don’t come in with rigid frameworks.
I work with what you have and help you make better calls, faster.
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