Fractional CMO for B2B & SMB Teams Who Want Marketing to Finally Make Sense

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Khushboo Pradhan

This is me

I’m a marketing consultant who’s spent over a decade working inside B2B, infra, EV, SaaS, and SMB businesses, the kind where buying decisions take time, trust matters, and marketing can’t afford to be vague.

I’ve worked on products people don’t immediately understand, markets that are still being shaped, and teams that are ambitious but stretched thin.

What I’ve learned (the hard way):

Marketing doesn’t break because teams aren’t working hard enough.
It breaks because there’s no system holding it together.

That’s the gap I work in.

View My LinkedIn Profile

Founders usually come to me when marketing feels busy but confusing.

They’re asking things like:

Are we even talking to the right audience?
Why does our funnel feel leaky?
Which channels matter right now and which are just noise?
How do we scale without hiring a huge team?

As a B2B marketing consultant and Fractional CMO, my role isn’t to run campaigns or chase trends.
It’s to bring structure to how marketing decisions are made.

Once that’s clear, execution becomes simpler. And calmer.

Most marketing today looks like this:
A post here. An ad there. A new idea every week.

Busy? Yes.
Effective? Rarely.

I believe marketing should behave like a system: