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If you’re a founder reading this, chances are sales still run through you. You know the pitch by heart. You know which slide to skip. You know when to pause, when to push, when to drop pricing early, and when not to. And for a long time, that worked . Founder-led sales is how most B2B startups survive the early years. In fact, it’s often the only reason they survive. You’re not just selling a product; you’re selling belief, context, and conviction. But then, quietly, somethin

(Thinking out loud, after years of watching funnels behave badly) For a long time, I genuinely believed lead generation was the job. More leads meant marketing was working. Better CPL meant we were getting smarter. A growing MQL count meant we were on the right track. And honestly? On paper, it all looked fine. But somewhere between weekly dashboards and pipeline reviews, something started to feel off. Deals weren’t moving at the pace they should. Sales teams were polite but

Why Prioritizing Marketing Over Sales is Key to Sustainable Growth In the race to drive growth, many SMBs and enterprises default to a...