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Beyond early adopters (image: Canva) The first wave of EV demand came from early adopters. These were people who were excited about new technology, willing to experiment, and comfortable navigating a few inconveniences along the way. They downloaded multiple apps, searched for chargers manually, and tolerated a few system glitches because they believed in the long-term promise of electric mobility. But the next phase of EV growth will not be driven by enthusiasm alone. It wil

What drives pipeline strength? (Image from Canva) Most B2B marketing strategies fail even before they are executed. Most marketers start with preferred channels. There is rarely clarity on WHY we chose a particular channel or what happens at each of these channels. If you want a real B2B marketing strategy that drives conversions, start with revenue math . Before you plan to execute even a single campaign, get clarity on five things: Revenue Target: What is the exact revenue

Most EV brands have it right when it comes to their products. But what they fail to understand is what their products stand for. This is exactly what offerings mean vs products. And in a market as noisy as electric mobility, confusion is expensive. Over the last few years working closely with EV OEMs, CPOs, and infra startups, I’ve noticed a pattern: the engineering is sharp, the intent is genuine, sometimes even the funding is strong, but what remains undecided is the brand’