Why does it matter?

B2B is noisy and expensive. An Account-Based Marketing (ABM) playbook helps you move from volume to relevance—aligning marketing + sales on an ICP-fit account list, mapping the buying committee, using intent data, and orchestrating 1:1/1:few programs that create pipeline (not just MQLs). If you want shorter sales cycles, higher win rates, and cleaner attribution to revenue, ABM is how you get there.

What to expect?

A step-by-step ABM framework with SOPs, checklists, and templates: define ICP, build a target account list, identify buyers, craft personalised messaging, plan multi-channel orchestration (email, LinkedIn, events, content, SDR), and track revenue signals over vanity metrics. You’ll also get scorecards, sample cadences, and a dashboard outline so your program is resource-smart and repeatable.