PLAYBOOKS

The Full Story

Marketing is equal parts science, storytelling, and relentless experimentation—and after 12 years of navigating this maze, I’ve distilled my hard-won lessons into these playbooks. Think of them as your go-to field guides when building a marketing foundation from scratch. Whether you’re an early-stage startup trying to set up your first marketing engine or an early-career professional figuring out where to start, these playbooks are designed to save you from the trial-and-error I’ve lived through. Each one brings clarity to the chaos—offering structured frameworks, actionable steps, and ready-to-use templates that help you cut through noise and focus on what really moves the needle. If you’ve ever wished for a mentor in PDF form, these playbooks are as close as it gets.