CV

Professional Summary

I don’t believe in doing more marketing. I believe in doing the right marketing with structure, intent, and a deep understanding of how customers decide. As a marketing consultant and Fractional CMO, I partner closely with founders and leadership teams to turn scattered efforts into calm, focused systems that scale without unnecessary complexity.

If your marketing feels busy but uncertain, my job is to help it make sense and start compounding.

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Skills

Content Strategy Writing Campaign Management Branding Social Media Events Content ABM Creative Initiatives Go-to-Market Strategy Inbound Marketing Native Marketing UX/UI Design Sales GTM Full Funnel Marketing

Work Experience

Dec 2023 - Jun 2025

DGM, Marketing at Greaves Cotton Ltd.

Leadership in Marketing: Spearhead the marketing operations at Greaves Retail, managing a dedicated team of 5 professionals.
New Business Initiatives: Orchestrated the launch and go-to-market strategy for new business ventures, ensuring successful rollout and market penetration.
Corporate Communications: Directed corporate communication strategies, encompassing public relations and influencer marketing, to enhance brand presence and engagement.
Digital Marketing Expertise: Administered a digital marketing budget of INR 1.2 Crore monthly, focusing on performance marketing across various social media channels to maximize ROI and brand visibility.
Brand Management: Oversaw the creation and maintenance of the website and brand kit, ensuring consistent brand identity and messaging across all platforms.
Event Management: Organized and led a distributor's conference in Dubai, which secured 65% of the year's revenue, achieving an ROI of 1.2.

Aug 2022 - Nov 2023

Customer Marketing Manager at Jio Haptik

Led the customer marketing initiatives, focusing on upselling and cross-selling products through effective collaboration with the customer success team.
Spearheaded the customer advocacy program, identifying key customers and creating engaging content like case studies, testimonials, and videos to bolster lead acquisition.
Orchestrated successful co-branded events with industry giants like Google, OpenAI, Meta, and Zendesk, enhancing brand visibility and lead generation.
Drove PR campaigns highlighting new customer acquisitions, success stories, and partnership announcements.

May 2021-Jul 2022

Senior Marketing Manager at Work Store Ltd.

Headed the marketing department, focusing on lead generation through various channels including LinkedIn, Facebook, Instagram, and email marketing, achieving a 43% increase in leads.
Implemented effective CRM strategies using Salesforce and led the Sales Development Representative (SDR) team in qualifying leads.
Developed comprehensive content marketing and sales enablement materials to support the sales team in product knowledge and client acquisition

Aug 2018-Jun 2021

Senior Marketing Manager at BVC Logistics Pvt. Ltd.

SEO tools in support of traditional media campaigns, increasing brand awareness Developed comprehensive social media strategy and leveraged key web 2.0
Company strategy: Researched, prepared and executed marketing plans in tandem with the annual targets and goals
MarketingDigital Marketing - SEM, Social Media Marketing, WhatsApp Marketing, eMail Marketing
Website creation - UX/UI Design, SEO
Offline Marketing - Events and exhibitions
PR - Press release, authored articles, business stories, ORM
CSR - Design the events, branding, ensuring maximum participation
Mainline Advertising - Print, AV

Dec 2017 - July 2018

Brand Manager at Good Juicery Pvt. Ltd.

Worked closely with the sales team to create a pull in the market for the product
Product promotion to support enterprise sales
B2B and B2C communication for Good Juicery
Seasonal Promotions at partner restaurants
Offer promotions at partner outlets
Scope of work - ORM, digital marketing, influencer marketing, trade marketing

Sept 2016 - Nov 2017

Founder at Mirror Mirror Brand Solutions

Was on the board of directors for the company
Responsible for client servicing and relationship building
Responsible for the team that strategized and delivered customers' requirements
Scope of work - Business development, market research, product launch, brand
creation, campaign planning, PR, digital marketing

Dec 2015 - Aug 2016

Account Manager at Whyness Worldwide

April 2015 - Aug 2016

Senior Marketing Executive at Kolte Patil Developers

May 2011 - May 2013

Senior Engineer at Tetra Pak India Pvt. Ltd.

Education

2013 - 2015

Symbiosis International University

MBA in Communication Management. Major: Brand Management

2005 - 2009

Pune University

BE in Production Engineering

Interests

I am considered a leader in our team when it comes to special projects, requirements management, project management, and client relationship management.

Verbal and Written Communication Skills
Technical Writing
Analytical Skills
Customer Service Skills
Detail-Orientedness
Project Management