Marketing Consultant
SERVICES | BRAND COMMUNICATION
Say what you do in a way people remember and trust.
Your website says one thing, your LinkedIn another, and your sales deck a third.
Buyers notice.
Brand communication isn't a logo or a tagline.
It's the words and story you use everywhere a buyer might look.
I help you find a clear message, make it consistent, and give your team a simple way to keep it that way.
DOES THIS SOUND FAMILIAR?
Here's how this usually shows up
You explain the company differently every time someone asks
Your team isn't sure what they can and can't say
Your website sounds like every competitor's
Your agency's tone doesn't sound like you
Your posts get likes, but nobody enquires
Buyers can't see why they should pick you over someone cheaper
THE REAL PROBLEM
Consistency is what makes you look trustworthy.
A buyer who sees the same clear story on your website, your LinkedIn and in your sales call starts to believe it.
A buyer who sees three different stories starts to wonder which one is true.
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So we fix the message first, in plain language, and then carry it into the places leads actually look.
WHAT IS INCLUDED
What I actually do
Core message and positioning
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One clear description of what you do, who it's for and why you're different.
Short tone-of-voice guide
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How you sound, with simple do's and don'ts your team and agencies can use.
Website and LinkedIn rewrite
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Your main pages and profiles, rewritten so they match and make sense in ten seconds.
Founder voice and content themes
The few topics you should talk about, so your content builds trust instead of noise.
HOW IT WORKS
Three simple steps
01
Find the story
We talk to you, your team and your customers to hear how the value is described in real life.
02
Write it down
We agree the message and test it on a few real buyers.
03
Roll it out
We update the key places and brief your team, so it stays consistent.
QUESTIONS FOUNDERS USUALLY ASK
Good questions to have answered upfront.
1 / Is this branding, like a logo and colours?
No. It's about the words and story. I work with your designer or agency if the visual side needs updating too.
2 / Do you write our content for us?
I set the message and the themes, write key pages with you, and can guide your writers or agency. For ongoing content, we agree who does what.
3 / How do we know the new message is working?
We look for simple signs: better replies, fewer 'what exactly do you do?' questions on calls, and more enquiries that mention your website or posts.