Marketing Consultant
INDUSTRIES | B2B SAAS
Marketing for B2B software where buyers research for weeks before they talk to you.
By the time a buyer books a demo, they've read your site, checked reviews and asked peers.
Marketing has to win those quiet weeks.
I help B2B SaaS founders get clear on who they serve, say it in plain words and build the proof
that makes buyers comfortable choosing a smaller name over a bigger one.
THE CHALLENGE
Why B2B SaaS marketing is hard
Demos are booked, but few
turn into deals
The founder is still the best salesperson
Your feature list sounds like every competitor's
Content brings traffic, but not pipeline
Sales cycles are long and
involve many people
Case studies are thin, or sit in a drawer
THE BUYER'S VIEW
How buyers decide in B2B SaaS
01.
They check peers and reviews
A buyer looks for companies like theirs who already use you, and what those people say.
02.
Several people have a say​
Users, managers, finance and IT each worry about different things. One message rarely fits all.
03.
They want to feel safe switching​
Moving to a new tool is a risk. Proof, clear onboarding and honest answers reduce it.
WHERE I USUALLY START
How I help in this industry
GTM Strategy
​​​​
A clear plan for who you sell to first, what you say, and where you find them.
International GTM
Decide whether, where and how to take your product abroad.
Demand Generation​
Ads and outreach that earn replies, because trust is already in place.
Brand Communication​​
Say what you do in a way people remember and believe.
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QUESTIONS FOUNDERS USUALLY ASK
Good questions to have answered upfront.
1 / Do you work with early stage SaaS?
Yes, if you have a product people use and some early customers. If you're still finding product fit, we may start smaller.
2 / Do you help with SEO and content?
I set the message and the themes that content should build on. The day-to-day writing and SEO can be done by me or your team where I help you brief.
3 / Can you work alongside our sales team?
Yes. Sales and marketing telling the same story is one of the fastest ways to improve conversion.