Marketing Consultant
SERVICES | DEALER & CHANNEL STRATEGY
Win dealers and distributors who actually sell your product.
Signing a dealer is easy.
Getting them to push your brand over the three others on their shelf is the hard part.
A dealer is betting their own money and shop floor on you.
I help you find the right dealers, give them a reason to say yes, and support them after they sign so they actually sell.
DOES THIS SOUND FAMILIAR?
Here's how this usually shows up
You've signed dealers, but few of them sell actively
Dealers' customers have never heard of your brand
You're not sure what a good dealer looks like for your brand
Every dealer gets a different pitch and margin story
Dealers ask for support you don't have in place yet
Dealers look you up before
replying, and find very little
THE REAL PROBLEM
Dealers check you out, too.
Before a dealer commits, they look at your brand, your other dealers, your service and whether you'll still be around in two years.
A thin online presence or a vague pitch makes a cautious dealer wait, and most never come back.
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So we treat dealer recruitment like any other trust problem.
We build the proof dealers look for, make the offer easy to understand, and give them what they need after they sign.
WHAT IS INCLUDED
What I actually do
Ideal dealer profile
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Who you want as a dealer, where to find them, and who to avoid.
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Dealer pitch and recruitment material
A clear offer: margin, support, demand and what the dealer can expect from you.
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Onboarding and support kit
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What dealers get after signing: training, marketing material, local promotion and a point of contact.
Dealer pipeline tracking
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A simple system to see prospects, status, stalled conversations and active dealers.
HOW IT WORKS
Three simple steps
01
Profile​
We define the dealer you want and what they care about when choosing a brand.
02
Pitch & prove​
We build the offer and the proof, then test it with a first batch of dealers.
03
Support and track
We set up onboarding and tracking so signed dealers turn into active sellers.
QUESTIONS FOUNDERS USUALLY ASK
Good questions to have answered upfront.
1 / Do you find dealers for us?
I build the dealer profile, the target list approach, the outreach messages and the recruitment material. We agree at the start who runs the outreach: your team or mine.
2 / Does this work outside vehicles?
Yes. Any brand that sells through dealers, distributors or partners faces the same questions: why should they choose you, and what will you do for them?
3 / What if we already have dealers who aren't performing?
That's common. We look at why they aren't selling, whether it's the product, the support or the fit, and fix the cause before adding more dealers.