Marketing Consultant
INDUSTRIES | DEALER & DISTRIBUTOR BRANDS
Marketing for brands that
sell through dealers, distributors and partners.
You have two customers: the dealer who stocks you, and the buyer who walks in.
Most marketing speaks to only one of them.
When you sell through partners, your marketing has to win the partner first and then help them sell.
I help you do both: a clear story for dealers, and the brand awareness that makes their customers ask for you by name.
THE CHALLENGE
Why selling through partners is hard
Dealers are signed, but few sell actively
You don't know which dealers are performing and why
Dealers favour competitors with
a stronger brand or margin
Your pitch to dealers changes
from one to the next
Customers walk into the store without knowing your name
Dealers research you first, and
find little to go on
THE BUYER'S VIEW
How dealers and distributors decide
01.
They ask: Will this sell?
A dealer backs brands that customers already ask for, or will, with real marketing support behind them.
02.
They ask: What do I get?
Margin, training, material and a quick response when something goes wrong all count.
03.
They ask: Will you be here?
They commit space and money, so they look for a stable brand and other happy dealers.
WHERE I USUALLY START
How I help in this industry
GTM Strategy
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A clear plan for who you sell to first, what you say, and where you find them.
Dealer & Channel Strategy
Win dealers and distributors who actually push your brand.
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Market Expansion Strategy
Enter a new city, segment or customer type without starting from zero.
Brand Communication​​
Say what you do in a way people remember and believe.
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QUESTIONS FOUNDERS USUALLY ASK
Good questions to have answered upfront.
1 / Which kinds of brands do you work with?
Brands that sell through dealers, distributors, franchisees or resellers: for example vehicles, equipment, hardware and consumer products.
2 / Do you help find dealers?
I build the profile, the outreach approach and the recruitment material. We agree at the start who runs the outreach.
3 / What if our dealers aren't performing?
We find out why first: product fit, support, training or the dealer. Then we fix it before recruiting more.