Fractional CMO for B2B Startups | 180-Day Marketing Reset

The 180-Day Marketing Reset 2026

A system-first marketing program for B2B founders who want a predictable pipeline, not busy dashboards.

The 180-Day Marketing Reset is a Fractional CMO–led program for B2B startups that want marketing to support sales.

Most B2B companies don’t struggle because they lack effort or ideas.
They struggle because marketing has grown without structure, ownership, or alignment to how deals are actually closed.

This program exists to fix that.

In the 180-Day Marketing Reset, we focus on

Positioning &
ICP Clarity

We define who you should sell to, what problem you truly solve, and why you win. This removes confused messaging and makes your product instantly understandable to buyers.

Full-Funnel & Pipeline Architecture

We clean up your funnel end-to-end. From demand creation to deal closure. Every stage has clear ownership, intent signals, and alignment with how your sales team actually sells.

Systems, SOPs & Sales Enablement

We build repeatable systems your team can run without founder involvement. That includes execution rhythm, review cadence, and sales enablement that supports real conversations.

What is this all about?

Over six months, I step in as your embedded Fractional CMO to reset the fundamentals:

Clear positioning and ICP definition
A full-funnel architecture tied to real buyer behaviour
Strong alignment between marketing and sales
Systems your internal team can run without founder dependency

The focus is not on doing more marketing.
It’s about building the right marketing system in the right order.

The reset is intentionally limited to 10 B2B startups so the work stays hands-on, opinionated, and accountable. This is not advisory-only. I work inside the business, alongside founders and teams, to design, implement, and stabilise the marketing engine.

By the end of 180 days, marketing should feel calmer, clearer, and predictable with decisions driven by structure instead of instinct, and growth no longer dependent on the founder stepping in.

This is what marketing looks like when it’s treated as an operating function, not a creative experiment.