Blog

What to choose and when. (Image credits: Canva) Indian startups often arrive at the CMO decision sooner than expected. Not because marketing suddenly becomes important, but because growth begins to feel fragile without leadership. What worked when the founder was deeply involved in every message, pitch, and campaign no longer scales. At this point, the question is rarely whether to bring in a CMO. It is what kind of marketing leadership the business needs right now. The choic

In the early days of a B2B startup, the sales process is magical. You, the founder, get on a call. You speak with passion, you pivot the pitch in real-time based on the prospect's reaction, and you close the deal. You look at your early revenue chart and think, "If I can do this, imagine what happens when we hire a marketing team to amplify it." But then you hire the marketing team, and then, silence. The leads they bring in don’t convert. The messaging feels "off." You find

Most EV marketing fails because it borrows its playbook from FMCG and traditional consumer tech. Big launches, glossy campaigns, and buzzwords about sustainability look impressive; but they don’t convert adoption. Electric vehicles are not impulse buys. They are trust decisions. When someone considers an EV; whether it’s a two-wheeler, a fleet solution, or a charging network, they are not asking “Is this cool?” They are asking “Will this work reliably in my life or business?