Your Fractional CMO
I Help EV Businesses Build Demand That Actually Converts
EV OEMs
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I work with electric two-wheeler, three-wheeler, and commercial EV manufacturers to sharpen positioning, move beyond early adopters, and align marketing with real sales & on-ground constraints.
EV Charging Infrastructure
Charging is infrastructure, not a product. I help EV charging companies reduce buyer risk, build proof-led GTM systems, and support enterprise adoption and multi-city expansion.
EV SaaS Platforms
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For EV software and energy platforms, I translate technical capability into clear business value so buyers can evaluate solutions, build confidence, and make informed decisions.
EV Fleet & Mobility Startups
Fleet and mobility buyers optimise for uptime, economics, and predictability. I design demand funnels that support pilots, long evaluations, and structured, phased rollouts.
My Approach to EV Marketing
Most EV businesses don’t fail because of weak products.
They struggle because their go-to-market lacks clarity.
My work focuses on designing marketing systems, not campaigns, but systems that reduce friction in long EV buying cycles and support sales teams instead of overwhelming them.
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I work closely with founders and leadership teams to make EV businesses easier to understand, easier to trust, and easier to buy from.
My Blog
Why EV Marketing Needs a Different GTM Strategy
EV marketing is often treated like FMCG or D2C marketing. That’s where things break.
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EV buying decisions involve multiple stakeholders, long evaluation periods, infrastructure readiness checks, and internal risk conversations. Traditional short-cycle funnels simply don’t hold up.
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As an EV marketing consultant, my role is to bridge the gap between technology, trust, and transaction so that marketing actually moves the pipeline forward.