Marketing Consultant
FOR EV & B2B STARTUP FOUNDERS
Your leads are checking you out before they ever book a call.
Most founders think marketing means more ads and more leads. But every lead quietly Googles you, scrolls your LinkedIn, and checks your website before deciding you're worth their time.
If what they find doesn't build trust, the lead goes cold, no matter how good the ad was.
I help EV and B2B startup founders close that gap: build the credibility that makes leads say yes, then turn that trust into real conversations.
THE MARKETING MISTAKES MOST FOUNDERS MAKE
You don't have a lead problem.
You have a trust problem.
Here's what usually happens.
A founder runs ads. Leads come in.
Some click, some fill out a form, and a few even reply.
But very few actually book a call and even fewer show up.
So the founder blames the ad.
Changes the agency.
Tries a new platform.
But the real issue sits earlier in the journey.
By the time someone sees your ad and clicks through, they don't decide right away.
They check you out first with your website, your LinkedIn, maybe what your past clients say about you.
If that search leaves them unsure, they quietly move on. Not because your product is wrong. Because they couldn't find a reason to trust you yet.
Leads don't fail at the ad.
They fail at the trust check that happens right after.
IS THIS YOU?
Here's how this usually shows up.
You're running ads, but very few leads actually book a call
You're still the face of the business, and every deal depends on you personally
People visit your website, read a bit, and leave without reaching out
A competitor with a weaker product is winning deals you should be winning
Your LinkedIn feels quiet.
You post sometimes, but nothing much happens
Every agency pitches you a different plan, and you don't know who to trust
If even two of these feel familiar, the fix isn't more ads.
It's building the trust that should come before them.
HOW THIS ACTUALLY WORKS
Trust comes first. Leads come after.
Most marketing plans start with "How do we get more leads?"
I start one step earlier.
Build
Credibility
Before anyone sees an ad, we make sure what they find when they check you out.
Your website, your LinkedIn, your story makes them think, "This person knows what they're doing."
Start the Right Conversations
Once that foundation is in place, we put you in front of the right people through content, outreach, and ads that actually earn a response.
Convert with Confidence
Because the trust is already built, sales conversations get easier. Leads show up half-convinced. You spend less time convincing and more time closing.
Skip step 1, and steps 2 and 3 get expensive and unpredictable.
Get step 1 right, and everything after it gets easier.
HOW I WORK
Four simple steps.
01
Diagnose
Find where buyers lose trust in you.
02
Decide
Pick the customer, message and channels.
03
Build
Fix your website, LinkedIn and proof.
04
Run & review
Launch outreach and ads, then keep what works.
Projects I take on: GTM Strategy, Market Expansion Strategy, Product Launches, International GTM, Brand Communication, Dealer & Channel Strategy, Demand Generation.
WHY FOUNDERS WORK WITH ME
I build the kind of credibility
I'm asking you to build.
About 12 years in marketing, working across EV, EV charging infrastructure, B2B SaaS, and logistics, industries where buyers do their homework before they trust anyone.
Earlier in my career, I worked on co-marketing partnerships with Google, Meta, and OpenAI. The kind of work that only happens when there's real trust in the room.
I've helped past teams grow a qualified pipeline, lower the cost of each lead, shorten sales cycles, and improve how customers rate their experience.
I work with a few founders at a time and not a roster of fifty clients, so the attention actually matches what a founder led business needs.
WHAT TO EXPECT
No pitch.
Just a clear, honest conversation.
The Conversation
We talk for 20 minutes about where your marketing actually stands today.
The Diagnosis
I point out the one or two gaps costing you the most leads right now, whether or not we end up working together.
The Decision
If it's a fit, we talk about what working together looks like. If it's not, you still walk away with a clearer picture than you had before.
FAQs
Good questions to have answered upfront.
1 / Do you only work with EV companies?
No. I work with EV and EV infrastructure founders, plus B2B SaaS and logistics startups, any founder led business where buyers need to trust you before they buy.
2 / How is this different from hiring an agency?
An agency executes tasks you give them. I help you figure out what to say and do in the first place, then make sure execution actually follows that plan.
3 / I don't have a big budget for a CMO.
You don't need one. Most of my work is project-based or part-time, built for founders who need senior thinking without a full-time hire.
4 / How fast will I see results?
Credibility work shows up in weeks, not months, but it compounds.
Founders who stick with it for a full quarter see the clearest shift in lead quality.
5 / What if I'm not ready to commit to a big engagement?
Start with the 20-minute call. No pitch, no pressure. Just a clear look at where your marketing stands today.
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